Yadda ake Zaɓan Maganganun Label ɗin Shelf Lantarki na Kasuwanci

Masana'antar lakabin shiryayye ta lantarki ta canza sosai tun daga 2015, tare da sauye-sauye masu ban mamaki a yanayin kasuwa da tsarin farashi.

A wannan shekara alamun shelf na lantarki suna maye gurbin alamun farashin takarda na gargajiya a cikin shagunan kayan miya a duk faɗin Amurka. Dukan Abinci, Amazon Fresh, da Kroger sun riga sun yi amfani da wannan fasaha, tare da shaguna a Kanada, Turai, Asiya da sauran yankuna.

Bayan shirinsa na baya don faɗaɗa VusionGroup's DSLs zuwa shaguna 2,300 nan da 2026, abokan haɗin gwiwar za su haɓaka kayan aiki a duk shagunan Walmart 4,600 a Amurka.

Kididdigar kafofin watsa labaru na hukuma sun nuna Alamar Wutar Lantarki ta Duniya (ESL) Girman kasuwa ya kai dala biliyan 2.206 a shekarar 2024 kuma zai kai dala biliyan 2.784 a shekarar 2025, yana girma zuwa dala biliyan 12.574 nan da 2033, yana nuna CAGR na 20.74% yayin hasashen. Lakabin Lakabi na Kayan Lantarki na Duniya (ESL) Haɓaka kasuwa ya samo asali ne daga 67% karɓar dillalai na sarrafa farashi, zaɓi 61% don e{10}} nunin takarda, da haɗin kai 54% tare da tsarin ƙira na lokaci-.

A cikin rahoton 2024, Ƙungiyar Masana'antar Abinci ta gano cewa "24% na masu siyar da abinci da aka bincika a halin yanzu suna amfani da Lambobin Wuta na Lantarki (ESLs) da kuma shirin 29% na amfani da su a nan gaba." Kungiyar ciniki ta ce wannan fasaha za ta adana matsakaicin kanti sama da alamomin farashin 7,000 a mako, da inganta kwarewar siyayyar mutum, da kuma haɓaka ingancin shagon.

Ya zuwa 2024, sama da kashi 55% na masu siyar da Tier-1 a cikin ƙasashe masu tasowa sun karɓi tsarin ESL. Ƙididdiga na duniya da aka shigar na alamun ESL ya zarce raka'a miliyan 450 a ƙarshen 2023, haɓaka mai girma daga raka'a miliyan 325 a cikin 2021.

Tun lokacin da masana'antun suka gabatar da tambarin shelf na lantarki na farko a cikin 2000, farashin kanana da matsakaita -masu girman tamburan lantarki ya ragu daga dala hamsin zuwa dala goma sha biyar.

Kafin tattauna mafita, sashe na gaba yayi nazarin tsarin farashi na ESL daki-daki.

Nawa ne Kudin ESL?

Bayanin Farashin Label

Farashi sun bambanta daga kusan $5 zuwa sama da $20 kowace lakabi. Me yasa irin wannan faffadan kewayo? Girman girma da nunin abubuwan tuƙi akan kowane{3}} bambancin farashin raka'a. Girman lakabin, mafi girman farashi.

Labulen shiryayye mafi ƙanƙanta suna auna kusan inci 2 faɗin. Suna nuna ainihin sunayen samfur, bayanin samfur, farashi, da lambobin sirri. Yayin da kuka ƙara girman nuni da bayanai, farashin yana ƙaruwa. Babban tallan tallan shiryayye na lantarki da nuna zane-zane na asali zai kashe sama da dala ɗari. Don yawancin alamar farashin dijital, tsammanin farashin ƙasa da $20 kowane yanki.

Rage Farashin Ta Girma

 

Alamun 1.5-inch zuwa 2.5-inch - Range daga $5 zuwa $15 kowace raka'a

Alamun 3-inch zuwa 4.2-inch - Yi tsammanin biya tsakanin $15 da $30 kowace raka'a

5{3} inch da sama - Waɗannan tambarin ƙima na iya kashe $30 zuwa sama da $100 a kowace raka'a, musamman idan sun haɗa da cikakken launi da abubuwan hulɗa.

By Features

Samfuran asali: Farashi sun tashi daga $5 zuwa $10 kowace raka'a don ƙarami, nuni mai sauƙi waɗanda ke nuna mahimman bayanai kamar farashin da matakan hannun jari.

Nagartattun samfura: Manyan, ƙarin alamun ci-gaba tare da nunin launi ko damar abun ciki na talla na iya tsada ko'ina daga $15 zuwa $50 ko fiye.

Zaɓuɓɓukan gyare-gyare: Wasu samfura sun haɗa da aikin NFC ko hasken LED, wanda zai iya tura farashi har ma da girma

Solum yana ba da farashi mai gasa tare da zaɓuɓɓuka masu kama daga $ 8 zuwa $ 15 kowace lakabi, ya danganta da girman da fasali. Rangwamen sayayya mai yawa yana sanya shi farashi{3}} zaɓi mai inganci don manyan fitattun fitattu. Alamar tawada ta asali ta e{5}} na iya tsada tsakanin $5 da $8, yayin da babba, cikakke{8} lakabin launi tare da abubuwan ci-gaba zai iya zuwa daga $15 zuwa $20.

Jimlar Kudin Tsarin

Zuba jarin ya wuce alamomin kawai. Dillalai kuma suna buƙatar software na gudanarwa (ESL Cloud Platform), wanda ke buƙatar biyan gaba na kusan $500, tare da kuɗin biyan kuɗi na wata-wata. Zaɓin biyan kuɗi na lokaci ɗaya{3} yana gudana daga $1500 zuwa $2000. Kayan aikin ƙofa (Base Station), mai farashi tsakanin $150 da $300, yana ba da damar sadarwar mara waya tsakanin tambarin da Tsarin POS.

ESL kuma tana buƙatar ƙofa da software na gudanarwa ban da lakabin kansu. Ƙofar tana ɗaukar lodawa da fitarwa, tana haɗa ESL zuwa shirin. Wannan farashin tsakanin $300 da $400 don ƙofar da za ta iya sabunta alamun farashin 1,000 da 3,000. Kasuwancin dillalan mai murabba'in mita 1,000{11} yana buƙatar ƙofofi uku zuwa huɗu, wanda ke nufin jimillar kuɗin ƙofar yana kusan $1,200. Mai bada ESL zai ƙayyade farashin software na sarrafa ESL. Farashin kulawa yawanci yana zuwa an haɗa shi cikin kuɗin yau da kullun na kusan $500.

Kowane mai ba da lakabin shiryayye na lantarki zai sami nasu samfurin farashin, amma gabaɗaya jarin yana gudanar da kusan $11-12 a kowace lakabin. Wannan farashin ya haɗa da hardware, software, da haɗin kai.

Menene za a tura cikakken tsarin lakabin shiryayye na lantarki don farashin kantin?

Ƙididdigar Ƙididdiga ta ESL

Tsarin Kuɗi na asali

Jimlar Zuba Jari na ESL=Label + Farashin Ƙofar + Farashin Software + Farashin Shigarwa + Ƙirar Boye

Inda:

Farashin Label=(Ƙananan Lakabi × $8) + (Matsakaici Label × $22) + (Babban Label × $65)

Matsakaicin matsakaicin alamar lakabi $5-$15, ta amfani da matsakaicin $8

Matsakaicin farashin lakabin $15-$30, ta amfani da matsakaicin $22

Babban matsakaicin farashi $30-${1}}, ta amfani da matsakaicin $65

Farashin Ƙofar=Adadin Ƙofar ƙofofin × $350 (ƙofar ƙofa 1 akan kowane tambarin 2,000)

Farashin ƙofofin kewayon $300-$400, ta amfani da matsakaicin $350

Kowace ƙofa tana goyan bayan alamun 1,000-3,000

Farashin Software=$1,500 (lokaci ɗaya{3}}) ko $500 gaba + $100-500 a wata

Kudin Shiga=$5,000 tushe + ($2,500 × Girman Store ÷ 10,000 sq ft)

Wurin shigarwa na tushe $5,000-$10,000 don shaguna na yau da kullun

Ƙirar Boye=$8,000 tushe + ($3,500 × SKU Count ÷ 5,000)

Farashin da aka boye ya kewayo $8,000-$15,000 gami da hadaddun hada kai, horo, da rushewa

Alamar Rarraba Label (Matsakaicin Masana'antu)

Ƙananan lakabi (1-3 inch): 45% na jimlar shigarwa a duniya

Alamun matsakaici (3-7 inch): 30% na jimlar girman kasuwa

Manyan lakabi (7-10 inch): 10% na shigarwa

Duk{0}A cikin Maganar Kuɗi

Ma'auni na masana'antu: $11-12 akan kowane lakabi gami da hardware, software, da haɗin kai.

Hakikanin -Tallafin Kuɗi na Duniya: Yanayin Shagon Uku

Binciken Zuba Jari na Mallakin Shagon Kusurwa

Wani mai kantin kayan jin daɗi a Ohio yana aiki da shagon ƙafar murabba'in 2,000 tare da samfuran kusan 800 akan ɗakunan ajiya. Yawancin abubuwa -wajen 70%{6}} sune daidaitattun kayan miya da kayan ciye-ciye waɗanda ke buƙatar ƙananan lakabi. Wani 25% manyan abubuwa ne kamar abubuwan sha da kayan gida waɗanda ke buƙatar matsakaita{9}} nuni. Ragowar kashi 5% samfuran na musamman ne inda manyan lambobi masu inganci ke aiki mafi kyau.

Domin wannan shago a rushe kamar haka.

Don ƙananan lakabi 560 a $8 kowanne, jimlar $4,480. Alamun matsakaici 200 sun zo zuwa $4,400, kuma manyan tambari 40 suna ƙara wani $2,600. Jimlar saka hannun jari: $11,480.

Kananan kantuna suna fuskantar mafi girman farashi fiye da manyan ayyuka. Ƙofa ɗaya kawai ake buƙata tunda ƙidayar alamar ba ta kai 2,000- akan $350. Software yana gudanar da $1,500 akan lasisin lokaci ɗaya{11}. Shigarwa don kantin sayar da wannan girman har yanzu yana kusan $5,500 saboda akwai farashi na asali ba tare da la'akari da fim ɗin murabba'in ba. Ƙirar ɓoyayyiyi{12}}aikin haɗin kai, horar da ma'aikata, rugujewar aiki yayin fitar-ƙara kusan $8,560.

Jimlar jimlar: $27,390.

Rarraba wannan da alamun 800 yana haifar da kusan $34 akan kowane lakabin duka{2}}. Wannan adadi ya zarce ma'aunin masana'antu na $11-12 ta faffadan fage. Ƙananan tura sojoji ba sa amfana daga ma'aunin tattalin arziki. Bayanan masana'antu sun nuna farashin jigilar dala 50-70 a kowace raka'a ba sabon abu bane ga shagunan wannan girman.

Wannan shawarar saka hannun jari yana buƙatar yin la'akari sosai don shagunan wannan sikelin.

Labarin Kasuwar Maurer: Menene Wakilin Zuba Jari na $208,000

Lokacin da Jeff Maurer ya yanke shawarar sawa babban kanti na ƙafar ƙafa 25,000 tare da tambarin shiryayye na lantarki, ya tunkari kasafin tare da cikakken shiri. Tare da kusan SKUs 20,000 a cikin shagonsa, jarin zai yi girma.

Tsarin sa ya jingina zuwa ga haɗaɗɗen aiki: 60% ƙananan alamomi don daidaitattun kayan abinci, 30% matsakaicin lakabi don samarwa da sassan deli, da 10% manyan nuni don haɓakawa da samfuran da aka nuna. Idan muka lissafta bisa ga wannan dabarar, alamar farashin ita kaɗai na $358,000-amma wannan yana ɗaukar farashi mai ƙima a cikin hukumar.

Ainihin sakamakon ya kasance kamar haka. Maurer yayi shawarwari yadda ya kamata. Zuba jarinsa na ƙarshe ya shigo a jimlar $208,000, wanda ke aiki har zuwa $10.40 a kowane lakabin lokacin haɗa komai. Wannan yayi kusan daidai da ma'auni na masana'antu don turawa a sikelin sa.

Siyan da yawa ya kawo farashin tambarinsa a ƙasa da farashin jeri. Ƙofofinsa guda 10 (ɗaya ga kowane tambarin 2,000) mai yiwuwa ya yi kusan $3,500. lasisin software ya ƙara wani $1,500. Shigarwa don girman girmansa{9} kusan $11,250 dangane da dabarar fim ɗin murabba'in{12}} ana iya haɗa shi cikin fakitin mai siyarwa. Kuma yayin da farashin ɓoye ke gudana $22,000 don aiki na 20,000-SKU a ƙarƙashin yanayi na yau da kullun, ƙwararrun ƙwararrun dillalai galibi suna ɗaukar wasu daga cikin wannan cikin farashin da aka ambata.

Matsakaicin farashin da aka buga suna zama matsayin farawa don tattaunawa, ba lambobi na ƙarshe ba. A sikelin, masu siye masu tsaurin ra'ayi na iya cimma farashin kusa da $10 akan kowane lakabi fiye da $20.

Ciki Babban Kasuwar Carrefour's Villabé: Lokacin da ESL Ya Zama Miliyan - Wasan Fasahar Dala

Aikin Carrefour Villabé yana wakiltar wani abu gaba ɗaya daban da na yau da kullun na ESL. Wannan ba kawai game da maye gurbin tags na takarda ba{1}} aiwatarwa ne na ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙayyadaddun abubuwan da aka tsara don nuna abin da zai yiwu lokacin da tambarin shelf na lantarki ya zama wani ɓangare na tsarin yanayin fasahar dillali.

Iyalin yana ba da labarin: 70,000 tambura na lantarki da aka bazu a fadin ƙafa 100,000. Carrefour bai tsaya nan ba. Sun haɗu 500 shelf - kyamarori masu sa ido da shigar da dogo 7,000 na EdgeSense don ci gaba da bin diddigin ƙira. Wannan shi ne sake ƙirƙirar kayayyakin more rayuwa.

Alamomin da kansu, sun rabu kusan 55% ƙananan raka'a, 35% matsakaicin nuni, da manyan allon talla 10%, zai kai kusan dala miliyan 1.3 a daidaitaccen farashi a ƙarƙashin yanayi na yau da kullun. Tsarin Carrefour ya haɗa da abubuwan ci gaba{5}} nunin launi, iyawar NFC, alamun LED, haɗin kai tare da dandalin nazarin su. Wannan babban aikin ya tura farashin kayan masarufi kusan 40% mafi girma, cikin kewayon dala miliyan 1.8.

Tallafin kayan aikin da aka ƙara a cikin kasafin kuɗi. 30 -ofofi biyar a $350 kowanne ya ba da gudummawar kusan $12,250. Lasin software na kasuwanci ya kai kusan $5,000. Kudin shigarwa, wanda aka ƙididdige don kayan aikin wannan girman kuma gami da haɗaɗɗiyar haɗawa tare da tsarin da ake da su, wataƙila ya kai $42,000. Ƙirar ɓoye{9}}horar da ɗaruruwan ma'aikata, haɗin kai tare da dandamali na gado, rugujewar aiki yayin fitar da lokaci{10}} ya kusan $57,000.

Sannan akwai kayan aikin EdgeSense wanda ya sa Villabé ta zama na musamman. Kyamara dari biyar akan kusan $200 kowanne: $100,000. Rails dubu bakwai na firikwensin a $15 kowace raka'a: $105,000. Wannan yana wakiltar $ 205,000 a cikin fasaha wanda yawancin ayyukan ESL ba su haɗa da su ba.

Cikakken zuba jari: kimanin dala miliyan 2.14, yana aiki zuwa kusan $30.63 a kowace lakabin.

Wannan ba aikin maye gurbin alamar farashi ba ne{0}}tsari ne na gaske-tsarin bayanan ƙididdiga na lokaci, dandamalin farashi mai ƙarfi, da cibiyar ayyukan omnichannel wanda aka naɗe cikin turawa ɗaya. Ga masu gudanar da kasuwancin hypermarket suna la'akari da irin wannan sauye-sauye, Villabé yana wakiltar rufin abin da zai yiwu, ba kasan abin da ya dace ba.

Matakan Budget Uku

Ƙananan Ƙaddamarwa (Takamaimai 10,000):Aiwatar da alamun farashin lantarki 10,000 yana buƙatar $60,000-100,000. Aiwatar da ESL na buƙatar babban saka hannun jari na lokaci da kuɗi, wanda ke buƙatar canji a ayyukan farashi. Farashin farko na tsarin alamar 10,000 na iya kaiwa $100,000.

Matsakaicin Aikawa (Kantinan SKUs 20,000):Ga Maurer, wanda ke da kusan 20,000 SKUs a cikin shagonsa, jarin ya kai kusan $208,000. Kudin juyawa zuwa DSLs na iya bambanta dangane da abubuwan da aka bayar da wasu dalilai, amma rahotanni sun nuna cewa ya kamata masu siyar da kaya su yi tsammanin biyan $100,000-$200,000 don alamun shelf na dijital a wannan sikelin.

Babban Taro (Tsarin Lakabi 30,000):Manya-manyan aika tags 30,000 suna buƙatar saka hannun jari na farko kusan $350,000. Lambobi a wannan matakin na iya ba ƙungiyoyin aiki da masu gudanarwa su dakata sosai, yana mai da shi ƙalubale don tabbatar da kashe kuɗi.

Maganar Shagon Kasuwanci na Musamman:Don kantin sayar da 10,000 sq ft tare da SKUs 5,000, tsammanin $ 49,000- $ 54,000 don aiwatarwa na asali (alamomi, ƙofofin, software, haɗin kai). Ƙara fasalulluka masu ƙima kamar nunin launi ko bincike na ci gaba na iya tura wannan zuwa $70,000-$90,000. Kudaden da aka ɓoye (rikitaccen haɗin kai, horo, rushewa) ƙara wani $8,000- $15,000.

Yadda ake zabar Manyan Dillalai?

Bayanin Manyan Dillalai Hudu

VusionGroup (tsohon SES{0}}imagotag):VusionGroup yana ba da mafita na IoT & Data don kasuwancin zahiri, yana hidima sama da manyan gungun dillalai 350 a duniya a Turai, Asiya da Arewacin Amurka. Kamfanin ya fara da sunan "Store Electronic Systems" (SES) a cikin 1992 kuma ya samar da kantin sayar da kayayyaki na farko tare da lakabin lantarki a 1993. VusionGroup yana da ma'aikata sama da 850. Tallace-tallacen VusionGroup ya kai Yuro miliyan 1,011 a shekarar 2024 (ƙarar da kashi 25% daga 2023). A cikin 2023, VusionGroup ya sayar da Lambobin Shelf Lantarki miliyan 350 a cikin shaguna 45,000. Babban kwangilolinsa sune: Carrefour, Colruyt, Edeka, Lidl, Co{17}}Rukunin aiki, da Walmart.

SES shine jagoran kasuwar ESL tare da kusan 250mm ESLs da aka shigar har zuwa yau, yana wakiltar kusan kashi 50% na kasuwa. Ta hanyar kudaden shiga, SES yana da kusan 50% girma fiye da Pricer kuma ta hanyar yin rajista, yana da girman girman 3x. SES yana jagorantar Pricer da kusan shekaru biyu tare da sababbin abubuwa. SES kuma tana kashe kusan 4x abin da Pricer ke yi akan R&D.

SOLUM:SoluM yana da niyyar zarce BOE a cikin tamburan lantarki a cikin shekaru uku masu zuwa don zama babban mai siyarwa a duniya. A cikin 2019, BOE ta sami SES Imagotag na Faransa, wanda shine babban mai yin ESL a duniya. Pricer na Sweden ya zo na biyu. SoluM na uku. SoluM ya kirkiri a cikin 2015 lokacin da ya rabu da Samsung Electro{6}}Mechanics. Shugaba Jun ya ɗauki injiniyoyi daga Samsung Electronics shekaru huɗu da suka gabata don kasuwancin ESL. SoluM yana da niyyar sanya ESL kasuwancin mafita maimakon kasuwancin na'ura ta hanyar tabbatar da ƙwarewar software. Kamfanin na iya ƙira, samarwa da rarraba ESL bi da bi{10}}maɓalli don abokan ciniki.

Mai farashi:Pricer yana ba da ingantaccen tsarin lakabin shiryayye na lantarki a duniya. A jigon tsarin ya ta'allaka ne da lakabin kanta, wanda dole ne ya zama abin dogaro sosai, mai ƙarfi, kuma mai dorewa. Tare da gogewa daga shekaru talatin a cikin farashin dillali da sarrafa ɗawainiya, Pricer na iya warware har ma da mafi rikitarwa al'amurran aiki. Kasuwancin Pricer{4}darajar lantarkin shelf{5}}maganin alamar alama yana taimakawa masu siyar da adana lokaci tare da sabunta farashi ta atomatik. Yana ba da mafi girman farashi{7}} inganci fiye da takarda kuma yana haɓaka ƙwarewar abokan ciniki tare da ingantaccen, ingantaccen farashi. Pricer yana taimaka wa 'yan kasuwa su ɗauki hanyar da ta dace don yin aiki ta hanyar samar da dandamali na ESL tare da mafi ƙanƙancin ƙimar ikon mallakar (TCO).

Pricer yana ba da ROI mai ƙarfi dangane da ingantattun ayyukan aiki da ingantattun wuraren ajiya na dijital waɗanda ke taimakawa don kare gefe. Binciken ya gano cewa Pricer yana ba da ROI na shekara biyar na 277%. Binciken Forrester ya nuna cewa ƙaddamar da maganin Pricer yayi daidai da Ƙididdiga na Ƙimar Yanzu (NPV) na Yuro miliyan 96.02.

Hanshow:Yayin da da alama Lidl ya yanke shawara akan SES{0}}imagotag a matsayin mai siyar da ESL ɗin sa, Aldi Nord da Süd har yanzu suna cikin ƙarin tabbacin ra'ayi tare da masu samar da kayayyaki daban-daban: Solum, SES-imagotag, Hanshow da Pricer. Lidl da Aldi Nord sun samar da ɗimbin kantuna a cikin Jamus gaba ɗaya ko wani ɓangare tare da ESL. Aldi Süd ya riga yana da shaguna sama da 100.

Saurin yanke hukunci

 

Dillalai, gami da Walmart, IGA, Dukan Abinci, Amazon Fresh, Kroger, Hy-Vee, ShopRite, da Schnucks suna ƙara rungumar tambarin shelf na dijital. Ahold Delhaize Amurka yana gwajin ESLs a wuraren da ba a bayyana ba tare da fatan haɓaka fasahar.

Tare da manyan sarƙoƙin dillalai kamar Walmart, Kroger, da Costco koyaushe suna neman hanyoyin haɓaka dabarun farashi da haɓaka ingantaccen aiki, karɓar ESL yana haɓaka cikin sauri.

Shin ROI ya cancanta?

Nazarin Harka na Gaskiya: Kasuwar Maurer

"Tare da karancin ma'aikata da lokutan hauhawar farashi, yanzu shine lokacin da ya dace kuma lokacin da ya dace don yin hakan," in ji Mai Kasuwar Maurer Jeff Maurer game da shawarar da ya yanke na canzawa zuwa lakabin shelf na lantarki.

Alamun shiryayye na al'ada na iya zama mai sauƙi da sauƙi, amma idan aka yi la'akari da ƙalubalen, ESLs na ƙara zama mai ban sha'awa, in ji Maurer. Kalubale ga alamomin shiryayye na gargajiya sun haɗa da:

Rage yawan aikin ma'aikata: babban lokaci da aiki da ake buƙata don canzawa da kula da alamun shiryayye da aka buga

Batutuwa masu inganci: tabbatar da daidaiton farashin tsakanin farashin shiryayye da farashin POS

Batutuwa masu sassaucin ra'ayi: ƙimar farashi, kamar sa'a mai daɗi da kasuwa{0}} farashi

Maurer ya ce "Kudaden mu suna canzawa koyaushe, don haka yanzu muna cikin matsayi da za mu iya canza canjin farashin dillalan da sauri, da inganci fiye da yadda muke iya a da," in ji Maurer. "Muna samun dubunnan canje-canjen farashin kowane mako. Kafin haka, wannan tsari ne na hannu, "in ji Maurer, yana ba da cikakken bayani game da buƙatun bugu, ware, da rataya alamun shiryayye. "Yana da matukar daukar lokaci kuma mai saurin kuskure."

Wannan sassauci kuma na iya rage raguwar kantin. "Idan muna da nauyi akan samfur kuma muna da ƙima mai yawa, za mu iya yanke shawara a wannan lokacin don rage farashin don ƙoƙarin taimakawa wajen motsa wannan kayan tare da sauri," in ji Maurer.

Wannan yana ba da lokacin ma'aikata don mai da hankali kan sabis na abokin ciniki da sauran ƙima{0}}. Ma'aikata suna kashe kusan 80% ƙasa da lokaci akan sabunta alamar takarda akan matsakaita da zarar kantin sayar da kayayyaki ya canza zuwa ESL, bisa ga bayanan SES Imagotag.

Wani mai kantin sayar da kayan miya ya ceci sa'o'in aiki 50 a kowane mako kuma ya ce yana tsammanin dawowar sa hannun jarin sa a cikin alamun shelf na dijital a cikin ƙasa da shekaru biyu.

"Cujin farashin da ya saba ɗaukar aboki na kwana biyu don sabuntawa yanzu yana ɗaukar mintuna kaɗan kawai tare da sabon tsarin DSL," in ji Daniela Boscan, Jagorar Ƙungiyar Abinci da Amfani a wani kantin Walmart a Hurst, Texas. "Wannan inganci yana nufin za mu iya ciyar da ƙarin lokaci don taimaka wa abokan ciniki da ƙarancin lokaci akan ayyuka masu maimaitawa."

Ƙididdigar Ƙididdigar ROI

Tambaya ta gama gari daga gudanarwar dillali ta shafi hutu -ko da layukan lokaci, wanda ke buƙatar cikakken lissafin ROI.

Tsarin Taimako na Shekara-shekara

Jimlar Tattalin Arziki na Shekara-shekara{0}

Inda:

Ajiye Ma'aikata=Sa'o'i na mako-mako akan Tags Farashin × 80% Rage Ma'aikata × Sa'a × 52 makonni

ESL yana rage lokacin da ake kashewa akan sabunta alamar takarda da kusan 80% akan matsakaita

Ajiye Takarda=An Canja Tags na mako-mako × $0.003/tag × 52 makonni

Matsakaicin kantin yana adana alamun farashi sama da 7,000 a mako guda

Kuskuren Tattaunawa na Farashi=Kuskuren Kuɗi na Shekara-shekara × 0.5%

Kurakurai masu tsada suna shafar kashi 5-8% na kayan kiwo; ESL ta cimma kusan daidaiton farashi 100%.

Ajiye Makamashi=~$500/shekara (e{2}} nunin tawada yana amfani da ƙaramin ƙarfi)

E{0}Fasahar tawada tana buƙatar ƙarfi kawai lokacin sabunta nuni

Ribar Farashi Mai Tsayi=Raba Kuɗi na Shekara-shekara × 0.5-2%

Matsakaicin farashi yana lissafin kusan 16% na jimlar ROI

ROI Formula

ROI na shekara (%)=(Jimlar Tattalin Arziki na Shekara-shekara ÷ Jimlar Zuba Jari) × 100

Lokacin Biya (Shekaru)=Jimlar Zuba Jari ÷ Jimlar Tattalin Arziki na Shekara-shekara

Daidaita Lokacin Bayarwa ta Mitar Canjin Farashi

Babban mitar (kullum): Bayarwa × 0.6 (40% sauri) → dawowar wata 3-6

Matsakaicin mitar (makowa): Biyan baya × 1.0 (tushe) → dawowar wata 12-18

Ƙananan mitar ( kowane wata): Biyan baya × 1.8 (80% a hankali) → bazai taɓa samun ROI mai karɓa ba

Ƙididdigar Ma'aikata ta Savings Benchmark

Tsakanin manyan kantunan kayan miya suna adana $20,000-$30,000 a duk shekara a farashin ma'aikata

Haɗin ESL yana rage farashin aiki da kusan 95%

Bincika Gaskiyar ROI: Abin da Dillalai Daban-daban Za Su Yi Tsammani

Binciken Shagon Sauƙi

Komawa hannun jarin $27,390 na mai kantin na Ohio, yuwuwar gwajin cancantar dawowa.

A halin yanzu ma'aikata suna ciyar da kimanin sa'o'i 8 a kowane mako suna sarrafa alamun farashi{1}}buga su, rarrabuwar su, suna tafiya kan tituna don maye gurbinsu. A $15 a kowace awa, wannan yana wakiltar $6,240 kowace shekara a cikin aiki kai tsaye. Tare da ESL yanke wannan aikin da kashi 80%, kantin sayar da zai dawo da kusan $4,992 a cikin farashin ma'aikata kowace shekara.

Ƙananan tanadi yana ƙara kuma. Kudin tag na takarda akan tags 200 kowane mako yana gudana kusan $31 a kowace shekara{3}}ba babba ba, amma kuɗi na gaske. Mahimmanci: kantin sayar da yana yin kusan $ 800,000 a cikin kudaden shiga na shekara-shekara, kuma kurakuran farashin farashin dillalai kusan 0.5% na tallace-tallace a matsakaici. Wannan yana wakiltar $4,000 mai yuwuwar asara don rarrabuwar kawuna da korafe-korafen abokin ciniki. Ajiye makamashi akan kantin sayar da wannan girman yana gudana kusan $ 300 kowace shekara. Kuma idan kantin sayar da haƙiƙa yana amfani da ƙarfin farashi mai ƙarfi{14}}daidaita farashin dangane da matakan ƙira da lokacin rana{15}}wani $4,000 na haɓakar gefe zai yiwu.

Wannan na iya yuwuwar adana jimillar kusan $13,323 kowace shekara.

A wannan adadin ajiyar, lokacin dawowa ya wuce shekaru 2 akan takarda. Amma kantin sayar da kawai yana canza farashin kowane wata, ba yau da kullun ba. Karancin farashi{3}} canjin mitar yana nufin kantin yana ɗaukar ƙarancin ƙima daga sarrafa kansa. Daidaita wannan gaskiyar tana tura ainihin biya kusan shekaru 3.7.

Wannan ya bayyana dalilin da yasa bayanan masana'antu ke nuna ƙananan kantuna suna ganin ROI a cikin shekaru 4-6, ba masu siyar da ƙididdiga na watanni 18 ba. Ga wasu ƙananan ma'aikata, yana da ma'ana. Ga wasu, babban birnin zai fi dacewa a tura shi wani wuri.

Abin da Ya Sa Lambobin Maurer Yayi Aiki

Halin Jeff Maurer ya bambanta sosai, kuma fahimtar dalilin da yasa ya bayyana lokacin da saka hannun jari na ESL ya biya.

Babban kantin sa mai murabba'in ƙafa 25,000 yana cin sa'o'i 50 na lokacin ma'aikata a kowane mako akan sarrafa farashi. A $18 a kowace awa, wannan yana wakiltar $46,800 a cikin aikin shekara-shekara wanda aka keɓe ga aikin da ke ƙara ƙimar abokin ciniki sifili. Rage kashi 80% na ESL yana fassara zuwa $37,440 a cikin aikin sake kamawa.

Amma abin da ya haifar da ma'auni: Mai kula da farashin Maurer ya yi ritaya, kuma ya fuskanci zaɓi: hayar wanda zai maye gurbinsa a $ 45,000 kowace shekara (ciki har da fa'idodi), ko barin tsarin ESL ya ɗauki nauyin aikin. Ya zaɓi fasaha. Wannan shawarar guda ɗaya ta ƙara $45,000 a cikin tanadi na shekara-shekara wanda yawancin lissafin ROI ya ɓace.

Shagon nasa yana canza farashi akai-akai -"dubban farashin yana canzawa kowane mako," a cikin kalmominsa. Wannan mitar tana da matukar muhimmanci. Tare da dala miliyan 15 a cikin kudaden shiga na shekara-shekara, har ma da ingantaccen haɓakawa cikin sauri. Kashe kuskuren farashin yana adana kusan $75,000 kowace shekara. Matsakaicin farashi akan abubuwan lalacewa da abubuwan da suka wuce gona da iri -wani abu da ba zai yuwu ba tare da alamun takarda{9}}yana ba da gudummawar kimanin $225,000 a haɓakar gefe.

Lokacin da yake tara kuɗin ajiyarsa na shekara-shekara -$37,440 a cikin aiki, $45,000 a gujewa hayar, $75,000 cikin kuskure, $1,092 a farashin takarda, $500 cikin kuzari, da ribar farashi mai ƙarfi{10}} yuwuwar dawowar ya wuce $380,0000, akan $02.

Ko da yin amfani da ƙididdiga masu ra'ayin mazan jiya waɗanda ke keɓance farashi mai ƙarfi (tunda waɗannan ribar sun dogara sosai akan aiwatarwa), lokacin dawowar Maurer ya faɗi kusan watanni 9{1}10 tare da manyan canje-canjen farashin mitoci, ko watanni 15-16 a zato.

Maurer da kansa ya kiyasta 1.5 zuwa 2.5 shekaru don cikakken ROI, tare da rabi yana fitowa daga ajiyar aiki da takarda kawai. Wataƙila wannan ra'ayin mazan jiya yana da hikima{3}}ainihin sakamakon{4}}asashen duniya sun bambanta-amma tushensa yana goyon bayan saka hannun jari.

Sikelin Carrefour: Math Daban-daban Gabaɗaya

A ma'auni na hypermarket, lissafin ROI ya shiga yankuna daban-daban. Sa hannun jari na Carrefour's Villabé na kusan dala miliyan 2.14 yana buƙatar babban koma baya don tabbatar da babban birnin.

Ma'aunin ma'auni yana da matuƙar girma. Sarrafa maki farashin 70,000 da hannu yana buƙatar ƙungiyoyin sadaukarwa{3}}wajen sa'o'i 200 na ma'aikata a mako-mako a kan canje-canje da yawa. A €20 a kowace awa (kimanin $22), wannan yana wakiltar $237,000 a cikin aikin shekara-shekara. Rage kashi 80% yana ba da kusan $166,400 a cikin tanadi kai tsaye.

Farashin takarda a canje-canjen alamar 15,000 na mako-mako yana ba da gudummawar wani $2,340 kowace shekara{4}}mai ma'ana a sikelin, kodayake ƙarami dangane da jimlar saka hannun jari. Ajiye makamashi akan ginin wannan girman yana gudana kusan $2,000 kowace shekara.

Inda bambance-bambancen tattalin arzikin hypermarket ke cikin farashi na kuskure da yuwuwar farashin farashi. Tare da dala miliyan 80 a cikin kudaden shiga na shekara-shekara yana gudana ta cikin kantin sayar da, kurakuran farashi a 0.5% suna wakiltar $ 400,000 a cikin fallasa shekara-shekara. Ƙarfin aiwatar da farashi na gaskiya{6}}lokacin gasa, tallan walƙiya, da lokaci{7} tushen maƙasudi akan abubuwan lalacewa yana ba da gudummawar kimanin dala miliyan 1.6 a cikin haɓakar gefe-duk da ɗaukar wannan ƙimar yana buƙatar ingantacciyar dabarar farashi, ba kawai tura fasahar ba.

Haɗin Carrefour's EdgeSense yana ƙara wani girma. Shelf{1}} kyamarorin sa ido da hanyoyin firikwensin firikwensin suna ba da damar bayanan ƙira waɗanda ke rage{2}} na{3}} al'amura masu yawa. Ƙididdiga masu ra'ayin mazan jiya sun ba da shawarar $240,000 a cikin ƙimar haɓaka kayan ƙira na shekara.

Haɗa duk rukunoni yana haifar da yuwuwar tanadi na shekara-shekara wanda ya haura dala miliyan 2.4{1} wanda zai ba da shawarar dawowa cikin ƙasa da shekara guda. Wannan yana wakiltar kyakkyawan yanayin.

Hasashen masu ra'ayin mazan jiya ban da ribar farashin farashi yana nuna tanadin shekara-shekara kusan $570,000. A wannan ƙimar, biyan kuɗi yana ƙara zuwa shekaru 3.8{3}} har yanzu ana karɓa don saka hannun jari na kayan more rayuwa, amma nesa da nasarar da ƙananan masu aiki za su yi tsammani.

Ga manyan masu gudanar da manyan kantuna, mai yiwuwa shekaru 2-4 zuwa cikakken ROI, ya dogara sosai kan yadda suke yin amfani da ƙarfin farashi mai ƙarfi.

5-Shekaru 5 Lissafin Amfanin Net

Formula:

5-Amfanin Sadarwar Shekarar=(Tattalin Arziki na Shekara × 5) - Jimlar Zuba Jari

Tabbatarwa: Pricer yana ba da ROI na shekara biyar na 277% bisa ga binciken Forrester.

Maganin Kuɗin ESL don Girman Dillali Daban-daban

1. By Girman Store

Kananan Shagunan (Kantinan Daɗi/Kasuwa Na Musamman)

Ƙaramin Ƙirar Aiki:Sauran ɓangarorin tallace-tallace, gami da shagunan saukakawa, kiosks, da shagunan pop{0}, suna ƙara ɗaukar tsarin ESL don haɓaka daidaiton aiki da daidaita tsarin sarrafa farashi. A cikin saitunan tallace-tallace daban-daban sama da 100, kowane shago yana shigarwa tsakanin raka'a 20 zuwa 50 ESL.

Matsalolin Ƙarfafan Kasuwanci:Babban farashin shigarwa na farko da ƙayyadaddun ƙayyadaddun haɗin kai a cikin ƙananan kantunan dillali. Aiwatar da aiki na iya tsada tsakanin USD 50-70 kowace raka'a, wanda zai iya zama haramun ga ƙananan kantuna tare da dubban shelves.

Abubuwan Bukatun Kayayyakin Kayayyakin Kasuwanci:Baya ga alamun, shagunan suna buƙatar eriya ko tashoshi don aika siginar zuwa ESLs. Adadin ya dogara da yankin saman. Ƙananan kantin sayar da kaya na iya buƙatar eriya 1 ko 2; babban kasuwa na iya buƙatar rarraba da yawa a cikin yankin.

Manyan kantuna masu matsakaici (5,000-20,000 SKUs)

Matsakaicin Shagon Kayayyakin Kayayyaki na Shekara-shekara:Kayayyakin abinci galibi suna buƙatar sabuntawa akai-akai farashin hannun jari. ESLs suna sarrafa wannan tsari, suna rage yawan aikin ma'aikatan kantin. A matsakaita, matsakaicin matsakaicin kantin kayan miya{2} zai iya adana kusan $20,000 zuwa $30,000 kowace shekara a cikin farashin aiki.

Spain Mercadona Case:Mercadona ya kiyasta cewa aiwatar da tambarin lantarki a kowane kantin sayar da kayayyaki zai kai kusan Yuro 100,000, wanda ke zama babban shinge duk da fa'idodin da aka ambata a sama.

Manyan kantuna/Kasuwanci (30,{1}} SKUs)

Babban Ma'aunin Aiwatar da Babban Kasuwa:Haɓaka farashin kayan aiki na gaba ya kasance matsala, musamman ga ƙananan dillalai. Fitar da babban kasuwa na iya buƙatar alamun sama da 50,000, yana tura hannun jarin farko zuwa miliyoyin daloli.

Babban Kasuwar Carrefour Villabé:Carrefour ya zama babban mai siyar da kayan masarufi na farko a Turai da ya fara gwajin maganin VusionGroup EdgeSense a cikin babban kanti na Villabé a cikin 2024. Shigar ya haɗa da alamun 70,000 na lantarki, shelf 500{4}} kyamarorin sa ido, da 7,000 EdgeSense dogo, suna tallafawa ci gaba a cikin sabis na otal-otal na otal-otal. ainihin-ƙirar lokaci da daidaita farashin.

Matsakaicin Matsayin Babban Kasuwar Arewacin Amurka:A Arewacin Amurka, fiye da kantunan manyan kantuna 2,500 sun haɗa e{2}}takarda ESL tsarin ta Q4 2023, tare da matsakaita fitar da shagunan da ke rufe SKUs 12,000 a kowane wuri.

Manyan Sarkunan Kasuwanci

Babban Sarkar Ajiye na Shekara-shekara:Wannan canji zuwa aiki da kai ya adana har zuwa $500,000 a kowace shekara don manyan sarƙoƙin dillalai. Kurakurai na farashi, wanda zai iya kashe dillalai har dala miliyan 2 kowace shekara a cikin asarar kudaden shiga, sun ragu sosai tare da ESLs.

Ma'aunin Aiwatar da Walmart:A cikin 2024, Walmart ya faɗaɗa gwaje-gwajen ESL a cikin shagunan Amurka 500, yana aiwatar da alamun Bluetooth{4} waɗanda ke ba masu siyayya damar bincika alamun samfuran samfuran da talla.

Magana mai sauri: Ƙimar Kuɗi ta Nau'in Store

3. Farashin da Aikace-aikace ta Girman Label

Madaidaicin Lambobin Girman Girma (inch 1-3):Madaidaitan ESLs{0}masu girman ESLs sun kasance waɗanda aka fi amfani da su, suna lissafin kashi 45% na shigarwa a duk duniya nan da 2024. Dillalai suna fifita waɗannan tambarin don ƙayyadaddun ƙimar su da ƙimar su{3}, yana sa su dace don shagunan miya da kantuna masu dacewa. Matsakaicin rayuwar su ya wuce shekaru 8, kuma suna tallafawa duka nunin NFC da lambar lamba. Dillalai masu amfani da 1-3 inch ESLs sun yanke aikin farashin hannun jari da sama da 50%.

Tsakanin - Manyan Lambobin Girma (3.1-7 inch):Tsakanin{0}manyan ESLs sun ƙunshi kashi 30% na jimlar adadin kasuwa nan da 2024. Manyan kantunan kantuna da manyan kantunan suna ɗaukar waɗannan tambarin sosai saboda fifikon iyawarsu da sassauci. A cikin-binciken kantin sayar da kayayyaki ya nuna kashi 65% na masu siye sun fi son kallon farashi akan manyan nunin-.

Manyan Lambobin Girma (7.1-10 inch):Manya-manyan ESLs - sune ke da kashi 10% na shigarwa kuma ana amfani da su a cikin shaguna na musamman ko don sassan samfura masu ƙima. Duk da ƙarin farashi, tallafi ya karu da 15% daga 2022 zuwa 2024.

4. Farashin{1}}Tasiri ta Lokacin ROI

Tare da Software na Farashin AI (Bayarwa da sauri kamar Shekara 1):Lokacin shigar da kyau da aiwatarwa, tsarin ESL zai iya biyan kansa cikin shekaru biyu zuwa uku. Lokacin da dillalai ke amfani da software mai haɓaka farashin farashi tare da tsarin, ROI na iya zuwa cikin ƙasa da shekara guda.

5. Cikakkun Bangaren Kuɗi

Farashin Hardware:Raka'o'in ESL da kansu ke yin mafi yawan farashi. Farashi na iya zuwa daga $6 zuwa ${2}} kowace lakabi ya danganta da girman, aiki, da nau'in nuni. Don matsakaicin kantin kayan miya-, wannan na iya fassara zuwa dubun-dubatar daloli a cikin abubuwan da ake kashewa, dangane da adadin rumfuna da samfuran da za a rufe.

Kamfanoni da Shigarwa:Shigar da ESL yana buƙatar hawan adaftar ko dogo da kayan aikin sadarwa mara waya, dangane da Bluetooth ko mitar rediyo. Wannan farashi ya dogara da shimfidar kantin sayar da kayayyaki da iyakar shigarwa. Don kantin sayar da kayayyaki na yau da kullun, waɗannan farashin na iya zuwa tsakanin $5,000 zuwa $10,000.

Software da Haɗin kai:ESLs suna buƙatar ƙaƙƙarfan software wanda ke haɗawa da tsarin ƙira da tsarin farashi. Farashin na iya haɗawa da kuɗin lasisi, haɓaka software ko keɓancewa, da ƙoƙarin haɗa bayanai. Farashin software na iya zama samfurin biyan kuɗi na shekara-shekara daga $100 zuwa $500 kowane wata.

Kulawa da Tallafawa:Ci gaba da kiyayewa yana tabbatar da aikin ESLs yadda ya kamata. Kudin kulawa ba su da yawa idan aka kwatanta da shigarwa na farko, amma sabis na tallafi na shekara-shekara na iya buƙatar saka hannun jari na $1,000 zuwa $3,000 a kowace shekara, ya danganta da girman kantin sayar da kayayyaki da sarƙaƙƙiya.

6. Hutun Kuɗi - Ko da Magana

10,000 Ma'auni Na Isar Sikelin Label:A turawa sama da tambarin 10,000, kasuwar alamar shiryayye ta lantarki ta kai daidaiton farashi tare da tsarin takarda na gado saboda yana cire bugu, sufuri, da aiki.

Yanayin Rage Kuɗi:Farashin kowane lakabi: Faduwa a hankali, ana tsammanin zai ragu 25-35% a cikin shekaru 5 masu zuwa.

Ƙididdigar ROI mai sauƙi

Wasu 'yan kasuwa suna ciyarwa har zuwa sa'o'i 50 a mako suna sarrafa dubban canje-canjen farashi tare da alamun takarda. Tsakanin farashin bugu, sa'o'in aiki, da sauyawa akai-akai, abin da yake kama da ƙaramin ɗawainiya na iya ɗaukar riba cikin nutsuwa{2}} yana ƙara matsi maras buƙata zuwa madaidaitan tatsuniyoyi.

Tare da ESL, sabunta farashin yana faruwa nan take, yana kawar da aikin mako-mako gaba ɗaya. Kudin makamashi yana raguwa saboda kuzari{1}}inkyawan nunin tawada e{2}. Kuskuren farashi ya kusa bacewa.

Misalin ƙididdigewa don matsakaicin dillali{0}:

Mahimman tanadi na shekara-shekara: $39,000 (aiki) + $10,000 (makamashi) + $5,000 (kurakurai)=$54,000

Samfurin zuba jari: $100,000

ROI mai yiwuwa: 54% kowace shekara

Lokacin dawowar da ake tsammanin: kimanin shekaru 1.85

A ƙarƙashin waɗannan zato, tsarin ESL yana biyan kansa cikin ƙasa da shekaru biyu. Bayan haka, dillalin yana amfana daga $54,000 a cikin tanadi na shekara-shekara{3}}kudade waɗanda za a iya sake saka hannun jari zuwa ma'aikata, ƙira, ko haɓaka ƙwarewar abokin ciniki.

Babban fa'idar tattalin arziki na haɗa ESL tare da POS da tsarin ƙira shine tanadin aiki. Don matsakaitan dillalai masu girma da yawa na SKUs, alamun farashin takarda na gargajiya suna buƙatar babban aiki. Haɗin ESL na iya rage wannan aikin da kusan 95%. Daidaiton farashin yana ba da wani babban biya. Nazarin masana'antu ya nuna cewa kurakuran farashi suna shafar kashi 5-8% na kayan kiwo. Lokacin da aka haɗa ESLs tare da tsarin POS, daidaiton farashi yana kusanta 100%, yana kawar da tazarar tsakanin shiryayye da farashin rajista.

Tsarin ESL sun tabbatar da farashi{0}} tasiri, yana rage farashin aikin hannu da kashi 40%, yayin da inganta daidaiton farashi da kashi 99%. Manyan sarƙoƙi kamar Carrefour da Walmart sun tura tsarin ESL a cikin kantuna sama da 1,500 kowannensu, suna ba da gudummawa ga raguwar 50% cikin kurakuran farashi.

Tunanin Lokacin Biyan Baya

Maurer ya annabta dawowar zuba jari zai zo a cikin shekaru 1.5 zuwa 2.5, tare da 50% na abin da ke fitowa daga rage yawan aiki da kayan aiki na takarda, ciki har da: kashe kuɗi kaɗan akan bugu, kawar da aiki akan ratayewa da rataye alamun, aiwatar da farashi mai tsauri dangane da matakan kaya. Farashin farashi mai ƙarfi zai kuma fitar da mafi girma tazarar ta hanyar barin ƙungiyar don yin ingantattun shawarwarin farashin yau da kullun dangane da samuwar samfur, yin kusan 16% na ROI.

Shannon Clark, darektan alama da tallace-tallace a Houchens Food Group, ya yi gwajin shaguna biyu tare da ESLs kuma yana shirin ƙaddamar da ƙarin shaguna biyu nan gaba. ROI da aka ƙididdige ta shine shekaru 3.5 dangane da alamar takarda, aiki, da farashin ESL.

Lokacin shigar da kyau da aiwatarwa, tsarin ESL zai iya biyan kansa cikin shekaru biyu zuwa uku. Lokacin da dillalai ke amfani da software mai haɓaka farashin farashi tare da tsarin, ROI na iya zuwa cikin ƙasa da shekara guda. Lokacin da aka haɗe shi da software na inganta farashi na tushen AI{2} da canza hanyoyin farashi don ɗaukar fa'idar elasticity na buƙatu, kantin kayan miya mai alamun 30,000 na iya yuwuwar ganin dawowar jarin su cikin shekara guda.

Lokutan biya sun bambanta sosai ta nau'in aiki. Manyan masu sayar da kayan abinci mai girma{1} tare da canje-canjen farashi akai-akai suna ganin dawowar watanni 3-. Dillali na gargajiya tare da matsakaicin canjin farashi yana kaiwa ga dawowa cikin watanni 12-18 a ƙarƙashin yanayi na yau da kullun. Yanayin canjin farashin ƙananan mitoci bazai taɓa samun ROI mai karɓuwa ba.

Brian Salzman, manajan asusu na ƙasa, Yamma, na mai samar da ESL Aperion Solutions, ya ce yanzu shagunan kayan miya suna duba ko'ina tsakanin watanni 18 da biyan kuɗi na shekara biyu idan sun zaɓi ingantattun ayyuka. Wannan ya sa ESL ya fi samun dama ga dillalai, tare da wasu dillalai suna ganin dawowar a cikin watanni 18-24.

Shin Shagon ku ya dace?

Alamomin Cewa ESL Daidai A gare ku

Masu cin abinci masu zaman kansu suna fuskantar hauhawar farashin ma'aikata, ragi mara nauyi, da tsammanin masu siyayya. "Takaddun shaida na lantarki sun zama fiye da alamar farashi kawai," in ji Babban Darakta na Kasuwancin Haɗi na IGA Sarah Rivers. "Suna yin fiye da haka, gami da daidaita sabunta farashi, inganta daidaito, da haɗawa da sauran fasahohin ku don ƙirƙirar haɗin haɗin gwiwa, mai amfani{2}}warewar abokantaka."

Greg Adamsky, wanda ke jagorantar ci gaban kasuwanci na Aperion a yankin Gabas, ya bayyana cewa karbar ESL ya kai wani matsayi. Abubuwa hudu ne ke haifar da canjin:

Farashin Ma'aikata da Ingancin:"Haɗin farashin da ke karuwa da ƙimar aikin da ke raguwa yana ba da haushi ga masu siyar da kayan abinci."

Fadada Ayyuka:ESLs yanzu suna haɗe tare da e{0}kasuwa, takardun shaida na dijital, da kayan haɓaka farashi. "Ƙara yawan ayyuka yana motsa ROI. Ba kawai ku ajiye aiki ba{3}} kuna inganta farashi da riba."

Farashi na gaske{{0}Lokaci:"Daya daga cikin abokan cinikina a Philadelphia yana canza farashin kifi kullum. Ba sai ya jira mako guda don sabuntawa ba{1} cewa sassauci yana inganta riba da sabo."

Shugabar ya ce amfani da ESL a shagunan kan layi ya ba su damar mayar da martani ga hauhawar tallace-tallace a karshen mako cikin sassauya. ESL ya girma cikin mahimmanci ga dillalai saboda karuwar gasa tsakanin shagunan kan layi da kan layi gami da tsakanin shagunan layi.

Manyan kantuna da manyan kantunan sun zama ɓangaren aikace-aikace mafi girma don alamun shiryayye na lantarki, suna lissafin kusan kashi 54% na aiwatarwa na duniya a cikin 2024. Waɗannan manyan{2}} masu siyar da abinci suna sarrafa nau'ikan samfura masu yawa{7}15,000 zuwa 60,000 SKUs a ƙarƙashin yanayi na yau da kullun-tare da sauye-sauyen farashin sarrafawa ta hanyar haɓakawa.

Al'amuran Inda Jira Yayi Ma'ana

ESL bai dace ba ga kowane dillali. Bayan nazarin sakamakon aiwatarwa, al'amuran da yawa suna nuna rashin ƙarfi na ROI:

Mitar canjin farashi mai rahusa:Idan ka sabunta farashin kowane wata ko ƙasa da haka, ajiyar ma'aikata baya tabbatar da saka hannun jari. Alamun gargajiya suna aiki lafiya don kwanciyar hankali{1}} muhallin farashi.

Ƙananan tsari:Shagunan da ke ƙasa da murabba'in ƙafa 2,000 waɗanda ke ƙasa da 500 SKUs ba kasafai suke samun dawowa ba cikin shekaru 3 sai dai suna aiki a cikin manyan kasuwanni-}asashe{5}.

Tushen kasuwanci mara ƙarfi:Idan kasuwanci yana kokawa da ayyukan yau da kullun, kwararar kuɗi, ko matsayi na kasuwa, ESL ba zai gyara waɗannan matsalolin ba. Magance muhimman batutuwan kasuwanci da farko.

Abubuwan more rayuwa na gado ba tare da haɓaka kasafin kuɗi ba:Idan tsarin POS yana da shekaru 7+ kuma abubuwan haɓakawa ba su da araha, haɗin ESL zai yi tsadar dare ko kuma ba zai yiwu ba.

Kayayyaki{0}}wanda aka mayar da hankali da reza{1}}ananan gefe:Shagunan dala da matsananciyar dillalai masu rangwame da ke aiki akan 1-2% net margins sau da yawa ba za su iya samar da isasshiyar dawowa daga fa'idodin ESL ba.

Masu kasuwanci waɗanda ke yin la'akari da ƙaddamar da alamun shiryayye na lantarki na iya komawa ga mafita na sama.