Tasirin Ƙarfafawa: Me yasa Samfuri ɗaya ke Siyar da Kyau tare da Kalmomi Daban-daban

Yadda lambar yabo ta Nobel -a'idar ilimin halin dan Adam ta lashe za ta iya canza dabarun farashin dillalan ku{1} da kuma yadda alamomin shelf na lantarki ke sa ya yi aiki a ainihin lokacin.

Kofuna na yoghurt biyu suna zaune a kan babban kanti. Alamar iri ɗaya, girman iri ɗaya, farashi iri ɗaya. Tambarin ESL ɗaya yana karantawa"Ya ƙunshi mai 20%". Dayan ya karanta"80% mai - kyauta."

Wanne zaka zaba?

Yawancin mutane suna kama "mai{0} kyauta" ba tare da jinkiri ba. Amma duka lakabin suna bayyana ainihin yogurt iri ɗaya. Kashi ashirin cikin dari KATIN kashi tamanin bisa dari{3}} kyauta. Asalin lissafi.

Wannan ƙaramar kalmar tana canzawa -daga "ta ƙunshi mai" zuwa "mai"{1}free"- tana jujjuya gabaɗaya yadda kwakwalwarka ke rarraba samfurin. Mutum yana jin rashin lafiya. Sauran yana jin kamar zabi mai wayo.

Wannan shinem sakamako. Kuma idan kun kasance a cikin kantin sayar da kayayyaki, bambanci ne tsakanin samfuran da ke tashi daga kantuna da kayan da ke tara ƙura.

Gano lambar yabo ta Nobel

A cikin 1981, masana ilimin halayyar dan adam Daniel Kahneman da Amos Tversky sun gabatar da wani labari game da magance wata cuta mai saurin kisa. Lokacin da aka tsara zaɓuɓɓukan azaman "ceton rayuka 200," 72% sun zaɓi zaɓi mai aminci. Lokacin da aka tsara ainihin zaɓuɓɓuka iri ɗaya kamar "400 za su mutu," 78% sun zaɓi yin caca.

Math iri ɗaya. Sakamakon iri ɗaya. Hukunce-hukuncen adawa.

Wannan binciken ya ba Kahneman lambar yabo ta Nobel a fannin tattalin arziki.

Me yasa Asara ta fi Riba

A cikin kasuwa,rasa jin dadi fiye da samun jin dadi. Lokacin da kuka sami wani abu, rangwame ne kawai{1}mai kyau, amma abin mantawa. Lokacin da kuka rasa wani abu, kuɗin ku ne, damar ku na tafiya.

Shiga cikin kowane babban kanti kuma ku kalli abin da zai faru. A cikin sabobin samar da kayayyaki, masu siyayya sun taru a kusa da samfura masu alamar "Ilimited Time - Last 2 Hours" ko "Hagu 5 Kacal." Ana share waɗannan abubuwan cikin kuloli cikin mintuna. A halin yanzu, a cikin kusurwar tufafi, akwatuna masu alamar "Great Value" ko "Super Savings" suna zama ba a kula da su ba, tare da abokan ciniki suna yin bincike a hankali kuma suna tafiya fanko-.

Bambancin? Ɗayan firam yana haifar da tsoron asara. Sauran kawai yayi alkawarin riba.

Ƙin asara yana da 2-2.5x ƙarfi fiye da samun kwarin gwiwa. "Bacewar" yana haifar da ƙarin aiki fiye da "samun yarjejeniya."

Abin da Wannan ke nufi don Tags Farashin ku

Samfura iri ɗaya masu farashi iri ɗaya na iya samun tallace-tallace daban-daban dangane da yadda kuke kwatanta su kawai.

Sanitizer Hannu: Samfura iri ɗaya, Labari Daban

Duk maganganun biyu iri ɗaya ne ta hanyar lissafi. Amma "yana kashe 99%" yana sa ku ji an kiyaye ku. "1% tsira" yana sa ka yi mamakin ko 1% zai yi maka rashin lafiya.

Dokokin Rangwamen $100

$30 riga?"50% kashe"ya doke "Ajiye $15."
Laptop na $1,000?"Ajiye $200""20% kashe."

Kwakwalwa tana amsa kowace lambajigirma. Tare daLambobin Shelf na Lantarki, zaku iya canzawa nan take tsakanin kashi da nunin dala dangane da farashin farashi{0}} dannawa ɗaya a baya, kowane tag a cikin kantin sayar da ku yana sabuntawa cikin daƙiƙa.

Me yasa Samfura ƙarƙashin "Ƙayyadadden Lokaci" Tags ESL Suna Siyar da Sauri

Lura samfuran suna tashi daga kantuna a babban kanti na gida? Duba alamun ESL. Kusan koyaushe suna nuna saƙon gaggawa:

"Dama ta ƙarshe{0}} ta ƙare yau da dare"fice"Madalla yau!"

"Kawai sau 3 a hannun jari"fice"Sayi yanzu ki ajiye"

Tare da tsarin ESL da aka haɗa zuwa bayanan ƙirƙira naku, waɗannan asarar{0}} saƙonnin firam ɗin suna ɗaukakawa ta atomatik:

Stock> 100:Nuna "Mafi kyawun siyarwa - 5,{1}} wanda aka siyar a wannan watan" (shaidar zamantakewa)

Hannun jari <20:Nuna "[X] kawai ya bar - ana siyar da sauri" (mai jawo karanci)

Hannun jari <5:Nuna "Kusan Gone!" + faɗakarwar filasha LED (mafi girman gaggawa)

Babu dubawa da hannu. Babu tsofaffin tags. Tsarin yana jan bayanan ƙididdiga na lokaci na gaske- kuma yana canza firam lokacin da matakan hannun jari suka canza. Saƙon ƙaranci yana bayyana ne kawai lokacin da ainihin gaskiya ne - kuma yana ɓacewa ta atomatik lokacin da aka dawo da shi.

Lokaci -Tsarin Canjawar Firam

lokuta daban-daban na rana kira don firam daban-daban. Matafiya da safe da maraice suna da tunani daban-daban{1}} kuma suna amsa saƙonnin mabanbanta.

Tare da fasalin nunin ESL da aka tsara, waɗannan masu sauyawa suna faruwa ta atomatik:

Saita shi sau ɗaya a cikin tsarin gudanarwa. Kowane tag a kowane hanya yana canzawa lokaci guda a lokacin da aka tsara. Babu ma'aikaci da ke tafiya a ƙasa. Babu kurakurai na hannu. Babu damar da aka rasa.

Don manyan wuraren tallata zirga-zirga{0},LCD dijital fuskaƙara haɓaka tasirin - abun ciki na bidiyo mai ƙarfi yana nuna masu ƙidayar ƙidayar lokaci, raye-rayen siyar da walƙiya, da kuma ainihin lokacin "X mutane suna kallon wannan" hujjar zamantakewar cewa tambarin madaidaicin kawai ba zai iya bayarwa ba.

Lokacin da Mummunan Framing ya yi nasara

Ga masu siyayya masu sane da lafiya{0}, dalilin siyan shineguje wa haɗari, rashin samun fa'ida:

Ma'abocin lafiya -wararren abokin ciniki ba sa siyayya don riba{1}}suna siyayya ne don gujewa sanya abubuwa marasa kyau a jikinsu. Alamun ESL a cikin kantin magani da hanyoyin kiwon lafiya suna nuna "Paraben{3}} Kyauta" ko "Babu Launuka na Artificial" akai-akai sun fi dacewa- saƙon mai da hankali.

Farashin biyan kuɗi

Memba na shekara-shekara: $1,200/shekara vs. "Dollar $3.29 kawai/rana"

Farashin iri ɗaya. Gaba ɗaya fahimta daban-daban. Karɓar adadi mai yawa zuwa ƙananan farashin yau da kullun yana sa su ji maras muhimmanci. Fuskokin ESL a shagunan kayan lantarki suna nuna "$ 27/month" maimakon "$648" suna canza masu bincike masu shakka zuwa masu siye.

Juyar da Marasa kyau zuwa Nagartattu

Kusa{0}Abubuwan ƙarewa suna gabatar da ƙalubalen ƙira. "Expiring a jima" sauti mara kyau. Amma gyara shi:

ESL yana sanya waɗannan lokacin{0}masu saurin canzawa nan take da atomatik. Haɗa bayanan karewa na tsarin ƙirƙira don haifar da firam ɗin alamar ci gaba: 20% a kashe a kwana 3, 40% a kashe a rana ɗaya{6}} duk ana ɗaukakawa ba tare da ma'aikaci ɗaya ya taɓa alamar ba.

LCD fuska a kan endcapsna iya ci gaba da ɗaukan wannan tare da ƙididdige ƙididdiga na "Flash Sale" wanda ke haifar da gaggawa na gaske, yana juya kusa da{0}}samfuran sharar gida zuwa tallace-tallace masu girma{1}.

Lokacin da Framing baya Aiki

Tasirin ƙira ba sihiri ba ne. Yana raunana sosai lokacin da:

Manyan Siyayyar Hannun Jari{{0}: Siyan mota ko gida? Abokan ciniki suna saka hannun jari mai mahimmancin yunƙurin fahimi kuma suna gani ta hanyar dabarun ƙira.

Masana Siyayya: Ƙwararrun sayayyar B2B sun san "99% tasiri" da "1% gazawar ƙimar" yana nufin abu ɗaya.

Muhalli masu gaskiya: Lokacin da abokan ciniki zasu iya ganin firam biyu a lokaci guda, tasirin ya soke.

Da'a na Framing

Ƙirƙiri yana da ƙarfi. Wannan iko ya zo da alhakin.

Tsarin Da'a:

Gabatar da bayanai na gaskiya ta hanyoyi daban-daban ("80% lean"="20% fat"=duka gaskiya ne)

Haɓaka fa'idodin gaske na abokan ciniki suna kulawa

Amfani da ƙarancin saƙon kawai lokacin da haƙiƙanin ƙira ya yi ƙasa

Ketare Layi:

Karancin karya ("2 kawai ya rage!" lokacin da kuke da 2,000)

Nuna fa'idodin da babu su

Gudanar da yawan jama'a masu rauni

Ƙirƙirar da'a tana aikimafi kyaudogon lokaci{0}. Abokan ciniki waɗanda suke jin yaudara ba su dawo ba. Tare da haɗin ESL zuwa bayanan ƙira na gaske, ƙarancin ku koyaushe daidai ne- gina amana yayin tuki tallace-tallace.

Lokaci na gaba da kuka ga samfur yana tashi daga manyan kantunan kanti, duba alamar ESL ɗin sa. Sakon yana da mahimmanci kamar farashin.

Tambayi kanka:Shin ina gaya wa abokan ciniki abin da za su samu, ko abin da za su iya RASA?

An tabbatar da tasirin ƙira shekaru da yawa. Abin da ke sabo shine fasahar aiwatar da shi a sikelin{1}} yana canza firam ta rana, ta matakin ƙira, ta nau'in samfuri, duk daga dashboard ɗin gudanarwa guda ɗaya.

Sanya Kimiyyar Tsara Aiki A Cikin Aiki

LEGOYO labulen shiryayye na lantarki da allon dijital na LCDba ku abubuwan more rayuwa don aiwatar da dabarun farashi{0}:

Sabuntawa mai faɗi- dannawa ɗaya{1}: Canza kowane tag a cikin daƙiƙa, ba sa'o'i ba

Canjawar firam ɗin da aka tsara: Saita dabarun nunin safiya/la'asar/marece masu gudana ta atomatik

Inventory{0}saƙon da aka jawo: Haɗa zuwa bayanan hannun jari don ainihin firam ɗin ƙarancin lokaci{{0}

Ƙarfin gwajin A/B: Gudanar da firam daban-daban a wurare daban-daban, auna ainihin abin da ke aiki

LCD tsauri abun ciki: Ƙididdiga masu ƙidayar lokaci, siyar da walƙiya, tallan bidiyo a manyan wuraren zirga-zirga-

 

Layin Samfura

E{0}} Tawada Lambobin Shelf Electronic(2.66" zuwa 7.3")

don daidaitattun farashin shiryayye

LCD Digital Price Screens(10.1" da 15.6", guda & biyu -mai gefe)

don tallan ƙarewa da nunin fasali

Nuni LCD masu haske

don nunin samfuran ƙima

Hanyoyin Sadarwar Kiosk

don kai abokin ciniki -sabis da haɗin kai

Mafi kyawun firam shine wanda kuka gwada. ESL yana ba da damar gwaji.